At Embedded World 2025 we caught up with Wayne Lyons, senior marketing director of the automotive business at AMD, as part of our promotional coverage for the event. He describes how AMD technologies are transforming automotive ADAS and in-vehicle experiences, from driver assist and driver monitoring features to AAA gaming and entertainment in the car. Thank you to Wayne for ...
At Embedded World 2025 we caught up with Manuel Alves, of SVP Automotive Microcontrollers at NXP Semiconductors, as part of our promotional coverage for the event. The interview showcases the recently announced S32K5 microcontrollers family and its pivotal role in the automotive industry’s transformation toward software-defined vehicles (SDVs). Manuel highlights the key features and benefits that set the MCU family apart ...
Watch the video below, where Lee Harrison – Director of Automotive IC Solutions at Siemens EDA – explains the technology behind full In-System ATPG testing for advanced semiconductors Continuous testing and monitoring of devices is required to guarantee optimal performance, reliability and safety throughout their operation, he explains. Tessent In-System Test enables the application of high-quality deterministic test patterns for ...
At Electronica 2024 we caught up with Lisa Trollo, ST’s Marketing Communication Manager, as part of our promotional coverage for the event. In this interview, she discusses ST unveiling its new biosensor family with ST1VAFE3BX. It is the first dual-function biosensor combining a vertical analog front-end (vAFE) for detecting biopotential signals and a 3-axis ultralow-power accelerometer for motion tracking. Biopotential ...
At Electronica 2024 we caught up with Chris Armstrong, Marketing Director at SIGLENT, and Gnanachaitra Ravali Namini, Application Manager at SIGLENT, as part of our promotional coverage for the event. In this interview, they discusses the SIGLENT SDS7604A. The latest version of this scope introduces several key enhancements compared to its predecessors, they tell us, particularly in terms of frequency ...
At Electronica 2024 we caught up with Norbert Breyer, Director Marketing & Product Manager at ScioSense, as part of our promotional coverage for the event. As a specialist in environmental and flow sensors, ScioSense is helping companies use the planet’s vital resources more sustainably to ensure we all live healthier lives. Its sensors are designed to be small, smart, and ...
At Electronica 2024 we caught up with Maria Hernández, Senior Product Manager at Qoitech, as part of our promotional coverage for the event. This interview explores how the Otii Product Suite from Qoitech empowers engineers to optimize battery life in IoT and embedded devices. We cover key steps, from device consumption profiling to battery profiling and emulation, helping teams achieve ...
At Electronica 2024 we caught up with Paul Plitzuweit, Senior Product Manager at Datakey, as part of our promotional coverage for the event. In this interview, he discusses how Datakey Mini-Bar receptacles and memory tokens form a portable memory system that is designed for small embedded systems requiring a robust credential or removable memory device for harsh environments. Designed to ...
At Electronica 2024 we caught up with Ted Pawela, Chief Customer Officer of Altium, as part of our promotional coverage for the event. In this interview, he shares details of Altium Discover, revealed at electronica 2024. Altium Discover is set to transform the electronics supply chain and distribution industry by connecting semiconductor manufacturers, distributors, and product developers through an efficient ...
At Electronica 2024 we caught up with Dr Jiashu Chen, founder and CEO of Calterah, as part of our promotional coverage for the event. In this interview, he discusses how Calterah’s cutting-edge mmWave radar SoCs are accelerating innovation in the automotive sector. The company shares strategies for engaging international markets, particularly in Europe, and highlights its growth potential amidst rising ...
