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Electronica: Video Interview – WIN SOURCE on global sourcing supporting local production flexibility

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At Electronica 2024 we caught up with Sebastian Fernandez Alvarez, Sales Manager Mexico at WIN SOURCE, as part of our promotional coverage for the event. He discusses WIN SOURCE’s global procurement strategy and its significant role in the global supply chain. The interview explores how WIN SOURCE leverages global sourcing to support local production flexibility and effectively address local market ...

Electronica: Video Interview – Nordic Semiconductor launches nRF54L Series next-gen wireless SoCs

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At Electronica 2024 we caught up with Sam Presley, Nordic Semiconductor’s Technical Product Manager, as part of our promotional coverage for the event. He discusses the global launch of Nordic’s nRF54L Series of wireless SoCs at Electronica, including the previously announced nRF54L15™, and the new nRF54L10™ and nRF54L05™. He explains the key features of the nRF54L series, why it was ...

Electronica: Video Interview – Rochester drives long-term semiconductor solutions amid growing demand

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At Electronica 2024 we caught up with Stephen Morris, GM EMEA, and Dan Deisz, VP Design Technology at Rochester Electronics, as part of our promotional coverage for the event. In this interview, they highlight industry challenges like cash flow issues from excess stock. They emphasise the critical need for long-term semiconductor solutions, with markets like avionics and agriculture requiring decades ...

Siemens Tech Day: Video Interview – Smart challenges facing automotive industry

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We caught up with Stephanie Dournelle, Account Technical Manager for Automotive Solutions at Siemens EDA Silicon Systems, as part of our promotional coverage for the 2024 Siemens Technology Day. Stephanie discusses the digital transformations that challenge the automotive industry, with the requirements for increasing change. For example, she covers the need to shorten development times as vehicles become more intelligent – ...

Siemens Tech Day: Video Interview – Academia’s role in automotive security

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We caught up with Siraj Shaikh, Professor in Systems Security at Swansea University, as part of our promotional coverage for the 2024 Siemens Technology Day. Siraj discusses the role of academia in pushing the frontiers of knowledge, presenting a neutral playground for a lot of new ideas. And how it is well placed to work with a range of industry ...

Siemens Tech Day: Video Interview – Automotive ecosystems, Design-for-test, Reliability

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We caught up with Heiko Dudek of Siemens EDA as part of our promotional coverage for the 2024 Siemens Technology Day. Heiko discusses why reliability is a critical aspect in automotive design, and why you have really have to plan reliability upfront. He discusses, for example, how the most important aspect for the European automotive industry going forward is the ...

Siemens Tech Day: Video Interview – Keeping Europe top supplier of auto components

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We caught up with Lee Harrison, Director of Automotive IC Solutions at Siemens EDA, as part of our promotional coverage for the 2024 Siemens Technology Day. Lee discusses how Siemens is helping to make sure that Europe remains the number one supplier of automotive components. He covers, for example, the role of chiplets, how the pressure on developing more advanced ...

Video: Siemens EDA on software defined vehicles, V2X, AI, and security

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Lee Harrison, Director, Product Marketing at Siemens EDA covers trends in the testing market, software defined vehicles, V2X, security, and advanced automotive hardware, such as multi-die chips to help scale complexity in a cost-effective way. He also talks AI and the use of SSN (streaming scanned networks) and why it represents a once in a decade testing technology. Note that ...

Hardware Pioneers: Video – Advantech talks Edge AI, EV charging

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We caught up with Advantech at Hardware Pioneers 2024 as part of our promotional coverage for the event. Darren Chapman – Sales Director UK of Advantech – discusses emerging markets such as EV charging and AI-integrated robotics. In the spotlight at the show, also, were embedded products such as its Industrial Box-PCs for End-to-end Edge AI Solutions and a variety ...

Embedded World: Video Interview – AI, inventory and managing the supply chain

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We caught up with WIN SOURCE in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. James Fu – Business Development Manager, North America, at WIN SOURCE – discusses the use of AI in the company’s growing role in the electronics supply chain… He covers, for example, global sourcing and catering for customised solutions, and ...