Anglia Components has extended its authorised sales territory with STMicroelectronics, to include the Nordic and Baltic regions..
To support this expansion, Anglia will be recruiting a Nordics Manager and Field Application Engineers (FAEs), based in the territory.
“The so-called ‘High Service’ and broadline fulfilment distributors do not support the complex needs of the smaller and medium-sized customers, and critically they do not provide access to engineering resource,” says Anglia’s John Bowman, “their commitment is primarily to their shareholders, not their customers, so even basic services like holding inventory are not adequately supported. In direct contrast, Anglia values customers of all shapes and sizes, we focus our efforts on nurturing these relationships to grow and benefit together. This customer centric approach means they can always rely on us to provide technical and commercial support, and have access to our vast, locally-held inventory.”
“We are impressed by the innovation and ambition shown by Anglia,” says ST vp Frank Wolinski, “they have demonstrated their commitment to ST with initiatives such as the Ezysample program, which enables customers to get free samples of every ST new product introduction (NPI), and the fact that they stock more ST devkits than any other distributor. “
Just as in the UK and Ireland, Nordic & Baltic customers buying ST through Anglia can also use Anglia Live, Anglia’s e-commerce platform which offers a FedEx 1-2 day delivery service across the region.
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