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Apple

Apple remains a leading force in consumer electronics, driving innovation with iPhones, MacBooks, and wearables like the Apple Watch. Known for its cutting-edge design and performance, Apple continues to lead the way in mobile technology and user experience. Recent milestones include advancements in custom silicon with M1 and M2 chips, along with 5G integration and sustainability initiatives. With a global market presence, Apple’s innovations in iOS, healthcare technology, and IoT connectivity have transformed multiple industries. As it expands its influence in AI, augmented reality (AR), and digital services, Apple is shaping the future of connected devices.

Apple backing UKESF’s Girls into Electronics summer programme

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The UK Electronics Skills Foundation (UKESF) has announced it is partnering again with Apple and UK universities to run its Girls into Electronics programme in the summer. This year, one-day events will take place at 15 of the UKESF’s partner universities. They aim to give young students a positive experience of electronics and overcome perceived barriers to entering the profession. ...

Apple No.1 in Europe

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Q4 European smartphone shipments were up 2% y-o-y, according to Counterpoint Research’s Q4 2025 Smartphone Market Monitor. Apple took the top spot, increasing its share y-o-y with shipments growing 7% y-o-y. Samsung took second place, with its shipments growing 4% y-o-y and share also increasing y-o-y to 29%. Apple’s strong growth in Eastern Europe and increased competition in Western Europe ...

Apple has best selling smartphone

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Apple’s iPhone 16 was the best-selling smartphone  in 2025, according to Counterpoint Research’s Global Handset Model Sales Tracker. Apple and Samsung dominated the Top 10 list for the fourth consecutive year, with these 10 models contributing 19% of the overall smartphone sales in 2025. Global Top 10 Best-selling Smartphones, 2025 and 2024 Source: Counterpoint’s Global Monthly Handset Model Sales (Sell-Through) ...

2% growth for 2025 smartphones

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2025 smartphone shipments rose 2% y-o-y, says Counterpoint Research. Unit shipments are around 1.25 billion. Apple took  a 20% share for the No 1 slot. Samsung was  second with a 19% share, while Xiaomi was third with 13%. Q1 rose 1.5% to 304.9 million units, Q2 increased 4% and Q3 rose 3% to 320.1 million units. Vendor Market share Y-o-y ...

iPhone wins Q3

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Apple’s iPhone 16 was the best-selling smartphone globally in Q3 2025, according to Counterpoint Research. Samsung and Apple captured five spots each in the top 10 list, which contributed 20% of the overall global smartphone volume for the quarter. 5G smartphones captured the top five spots for the first time in a Q3 as the tech becomes standard and a ...