{"id":851799,"date":"2024-11-18T12:18:22","date_gmt":"2024-11-18T12:18:22","guid":{"rendered":"https:\/\/www.electronicsweekly.com\/?p=851799"},"modified":"2025-06-19T15:26:46","modified_gmt":"2025-06-19T14:26:46","slug":"digikey-is-upbeat-for-an-upcycle","status":"publish","type":"post","link":"https:\/\/www.electronicsweekly.com\/news\/products\/digikey-is-upbeat-for-an-upcycle-2024-11\/","title":{"rendered":"DigiKey is upbeat for an upcycle"},"content":{"rendered":"<p>Dave Doherty, president of DigiKey, was philosophical about the future of the electronics market at electronica. We met in Munich a week after the US presidential election result was announced.<\/p><div class=\"elect-content\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-545282670\"><div id=\"x02\">\r\n<script type=\"text\/javascript\"> if ($(window).width() <= 768) { googletag.display('x02'); } <\/script>\r\n<\/div>\r\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-851800 alignleft\" src=\"https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-235x300.jpg\" alt=\"\" width=\"235\" height=\"300\" srcset=\"https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-235x300.jpg 235w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-801x1024.jpg 801w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-768x982.jpg 768w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-1201x1536.jpg 1201w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-1601x2048.jpg 1601w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2024\/11\/18121544\/Dave-Doherty_DigiKey-scaled.jpg 2001w\" sizes=\"auto, (max-width: 235px) 100vw, 235px\" \/>The market is cyclical, he said. &#8220;We can&#8217;t foresee Q1 or Q2 but clearly we are at the start of the next upcycle,&#8221; he told <em>Electronics Weekly<\/em>. The election result has stimulated demand, wherever you are on the political spectrum he continued, because the incoming administration is talking about continuing to stimulate the economy. &#8220;It is the same in Germany, with the [coalition] government trying to stimulate growth,&#8221; he added.<\/p>\n<p>&#8220;There is a sense of calm. We have seen many elections across the globe, with the same uncertainty being replaced with certainty,&#8221; he continued.\u00a0 Returning to the cyclical nature of the industry, Doherty said: &#8220;We have been at the bottom of the trough for the last five to six months and it is starting to show upgrowth in terms of revenue and number of shipments. We are at the start of an upturn.&#8221;<\/p><div class=\"elect-post-content-2\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-956164116\"><div id=\"DFP-EW-InRead1-Mobile\">\r\n<script type=\"text\/javascript\"> if ($(window).width() <= 768) { googletag.display('DFP-EW-InRead1-Mobile'); } <\/script>\r\n<\/div>\r\n<\/div><div class=\"elect-test\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-609067667\"><div id=\"DFP-EW-InRead1\">\r\n<script type=\"text\/javascript\"> if ($(window).width() > 768) { googletag.display('DFP-EW-InRead1'); } <\/script>\r\n<\/div>\r\n<BR>\r\n<\/div>\n<p>The company focused on early support for designers at this year&#8217;s electronica, in particular development boards. People are innovating but waiting to gauge the right time to introduce a product to market. Many decisions demand on market conditions: will hybrid vehicles win out over full electric vehicles in the US, is one example. Another is AI, which Doherty described as a narrow, deep segment which is moving to the edge.<\/p>\n<p>&#8220;DigiKey is a mouthpiece,&#8221; he said. It does not serve Tier 1 automotive companies, for example, but a broad customer base with emerging third parties and &#8220;a host of ecosystems&#8221;.<\/p>\n<p>DigiKey has added 50,000 additional customers across the globe in 2024, confirmed Doherty and recorded its highest customer count in EMEA in October this year. Board sales have increased, he reported, serving engineers who want something more developed for a specific application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave Doherty, president of DigiKey, was philosophical about the future of the electronics market at electronica. We met in Munich a week after the US presidential election result was announced. &#8230;<\/p>\n","protected":false},"author":7791,"featured_media":851908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17258,12692,16039,12654,12660,12696,12640,12665],"tags":[12880,14509,15294,13026],"class_list":["post-851799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-automotive-electronics","category-business","category-distribution","category-embedded-systems","category-industrial-electronics","category-news","category-products","tag-dev-board","tag-digi-key","tag-distribution","tag-electronica","interest-business","interest-distribution","interest-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DigiKey is upbeat for an upcycle | Electronics Weekly<\/title>\n<meta name=\"description\" content=\"Dave Doherty, president of DigiKey, was philosophical about the future of the electronics market at electronica. 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