{"id":892347,"date":"2026-04-01T06:16:33","date_gmt":"2026-04-01T05:16:33","guid":{"rendered":"https:\/\/www.electronicsweekly.com\/?p=892347"},"modified":"2026-03-31T16:43:38","modified_gmt":"2026-03-31T15:43:38","slug":"notebook-shipments-to-fall-14-8","status":"publish","type":"post","link":"https:\/\/www.electronicsweekly.com\/news\/business\/notebook-shipments-to-fall-14-8-2026-04\/","title":{"rendered":"Notebook shipments to fall 14.8%"},"content":{"rendered":"<p>Notebook shipments are set to fall 14.8% YoY, says TrendForce.<\/p><div class=\"elect-content\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-1837704986\"><div id=\"x02\">\r\n<script type=\"text\/javascript\"> if ($(window).width() <= 768) { googletag.display('x02'); } <\/script>\r\n<\/div>\r\n<\/div>\n<p>Further price hikes are expected in the coming quarters. A tight memory supply continues to push up system costs, while price adjustments to CPUs and fluctuations in supply availability are further deteriorating cost structures with \u00a0brands increasingly compelled to raise retail prices to maintain profitability.<\/p><div class=\"elect-test\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-1738201486\"><div id=\"DFP-EW-InRead1\">\r\n<script type=\"text\/javascript\"> if ($(window).width() > 768) { googletag.display('DFP-EW-InRead1'); } <\/script>\r\n<\/div>\r\n<BR>\r\n<\/div>\n<p>Market polarisation among notebook brands is expected to intensify in 2026 with leading brands better positioned to maintain relatively stable access to components and cost control.<\/p><div class=\"elect-post-content-2\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"elect-872282104\"><div id=\"DFP-EW-InRead1-Mobile\">\r\n<script type=\"text\/javascript\"> if ($(window).width() <= 768) { googletag.display('DFP-EW-InRead1-Mobile'); } <\/script>\r\n<\/div>\r\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-892352\" src=\"https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2026\/04\/31163951\/IMG_1956-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2026\/04\/31163951\/IMG_1956-150x150.webp 150w, https:\/\/static.electronicsweekly.com\/wp-content\/uploads\/2026\/04\/31163951\/IMG_1956-70x70.webp 70w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Apple has recently introduced a lower-priced model, the MacBook Neo (pictured).<\/p>\n<p>Key factors behind this move include its in-house Apple Silicon chips, which reduce reliance on external CPU suppliers and provide greater flexibility in capacity allocation and cost negotiations.<\/p>\n<p>Additionally, Apple\u2019s highly standardised product specifications, streamlined model lineup, and concentrated memory capacities and configurations enable it to scale procurement volumes and strengthen long-term contract negotiations.<\/p>\n<p>TrendForce estimates that Apple\u2019s notebook shipments will grow 7.7% YoY in 2026, outperforming the broader market trend.<\/p>\n<p>This is based on Apple\u2019s ability to expand into lower price segments, adopt a proactive pricing strategy, and maintain stronger chain control than its peers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notebook shipments are set to fall 14.8% YoY, says TrendForce. Further price hikes are expected in the coming quarters. A tight memory supply continues to push up system costs, while &#8230;<\/p>\n","protected":false},"author":3,"featured_media":892352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16039,17507],"tags":[],"class_list":["post-892347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-computers-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Notebook shipments to fall 14.8% | Electronics Weekly<\/title>\n<meta name=\"description\" content=\"Notebook shipments are set to fall 14.8% YoY, says TrendForce. Further price hikes are expected in the coming quarters. 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