Honda cancels three new EV model launches and takes $15.7bn hit

Honda has cancelled three US EV model launches – the Honda 0 Saloon, Honda 0 SUV and Acura RSX – and said it expected expenses and losses totalling $15.7 billion, reports the Nikkei.

$8.1 billion of the losses will be taken in the current FY ending this month resulting in a loss of  $4.3 billion for the FY –  the company’s  first  loss in 69 years.

$7.5 billion of the losses will be taken in the FY ending March 2027.

“We recognise that the entire automotive industry is undergoing a major transition,” said Honda President and CEO Toshihiro Mibe, “looking back, it was an issu  requiring reflection that we were unable to sufficiently revise our strategy with flexibility and multiple scenarios in response to changes in market conditions and policy trends.”

“I’m fully aware of the passion poured in by many Honda cancels three new EV model launches and takes $15.7bn hitemployees, business partners and sales staff, as well as the high expectations expressed by our customers,” Mibe said, adding “what is required of us now is not to gloss over the past, but to confront reality head-on and transform our automobile business into a structure capable of long-term growth.”

Honda blamed changes in the hybrid categories, US tariffs, Chinese competition, and new entrants to the EV market.

See all our Automotive content.

 

David Manners

David Manners

David Manners has more than forty-years experience writing about the electronics industry, its major trends and leading players. As well as writing business, components and research news, he is the author of the site's most popular blog, Mannerisms. This features series of posts such as Fables, Markets, Shenanigans, and Memory Lanes, across a wide range of topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

*